Your organization may have a beautiful website, active PPC campaign and robust social media program. But if they're not on Page One of the Google search results, you're not getting the results you deserve.
Semantic Advantage -- Award Winning Austin SEO Company
The benefits of search optimization are not limited to your website's organic rankings on Google, Facebook and LinkedIn. A professional SEO company like Semantic Advantage can also improve your SEM/PPC Quality Scores, giving you better ad placement position and lowering the cost-per-click.
Search engine optimization dramatically increases the effectiveness of social media marketing campaigns. Applying SEO techniques to business directory listings,ratings/review site summaries, company profiles and posts can significantly enhance your branding, demand creation, lead generation and audience engagement.
An experienced SEO company can enhance your organic search rankings and create a foundation that will improve the results and ROI of your paid search, display advertising and other online marketing programs.
Call us today for a FREE SEO Assessment (512) 799-7350
Austin SEO, SEM/PPC and Social Marketing Services
Competitive Analysis: This is the first and most important step in improving your rankings, website traffic, customer acquisition and sales. The only thing preventing your website's pages from ranking #1 in Google is all those damn competitors! All you need to do to be on Page One for a particular keyword is persuade the search engines your page is more deserving than all but nine of your competitors' pages.
Keyword Research: Identifying the words people use to search for your kind of product or service, and selecting the terms that will be most productive for your business and current competitive environment. We utilize a combination of 'short-tail' (high volume) keywords and 'long tail' (low volume) terms to develop an integrated SEO strategy (which is also readily applicable to SEM/PPC campaigns and social media programs).
On-Page SEO: Enhancements made to the website (including blogs and social sites) pages to enhance rankings for a specific keyword. There's an old Austin saying -- "One Riot, One Ranger", and this applies to on-page SEO: One Page, One Keyword. Trying to optimize a page for more than one keyword (phrase) just concedes an advantage to your competitor who is just optimizing for one. On-page optimization entails copywriting; selection and optimization of images, graphics and videos; specification of the page URL and meta tags (title, description, H1, H1, alt text); and creation of internal and external hyperlinks.
Off-Page SEO: As search engines have evolved, their ranking algorithms have become more dependent on off-page factors like the number and quality of links to your pages. Historically just about every Austin SEO company and in-house digital marketer has learned to do on-page enhancement; so the contest has now moved to content marketing and link building. As with on-page optimization, the ranking algorithms are wary of efforts to artificially inflate these scores, and are imposing penalties when they find paid links, spammy anchor text, suspicious redirections or other violations of Webmaster Guidelines and Terms of Service.
Video SEO for YouTube and Vimeo: The most important aspect of Video SEO is having an informative and appealing video; but it is highly beneficial to optimize the video's meta data (title, description and tags) to enable people to find it on YouTube (or Vimeo) and the general purpose search engines. Most people are not aware of this, but YouTube is the second most popular search platform; so it's worth hiring an SEO company or consultant to enhance your company profile and videos there.
Optimization for Mobile Devices: The case for Mobile Marketing is somewhat overstated, because most mobile devices aren't always mobile. As we sit in our offices using our smartphones and tablets, we're really not ideal prospects for a cafe promoting a lunch special or a ride sharing service ad targeting car-less commuters. That said, although many modern mobile devices have screen resolutions comparable to those of desktops and laptops, it is still beneficial to design websites for use on mobile devices -- via responsive page designs, simplified page layouts and reasonably-spaced controls.
Pay-Per-Click Campaign Management: Semantic Advantage is a leading Austin search engine marketing (SEM) company and we manage paid search campaigns for global corporations with $300,000/month budgets and small businesses spending $3000/month. Unlike some Austin PPC agencies, we report the actual ad spend and performance results, and provide clients with access to the native advertising platform data. As with all our work, we emphasize SEO in these SEM/PPC programs. We optimize the ads themselves and the landing pages (to increase Quality Scores and lower CPC); and we split test ad headers, descriptions, images/videos and landing pages to continuously improve the results and ROAS.
Social Media Marketing: An increasing portion of our work is managing clients' social media programs and providing comprehensive Reputation Management Services. We create social accounts and optimized business profiles on Facebook, LinkedIn, Pinterest and Twitter on behalf of clients; and also make periodic posts (including images and videos) to engage their target audiences. We also train clients in the appropriate and effective use of social media for business; and consult with them in the formulation of corporate social media policies.
Focus: Google SEO Services
Google's domination of the organic search market and increasing share of paid search and display advertising spaces make it the primary target for every SEO company. In most industries, there is intense competition among businesses to enhance their rankings for high volume keywords. The financial value of Page One search rankings can not be overstated -- consumers and business buyers are increasingly turning to online sources for information about which products and services to purchase.
Most people looking for products or services online are able to find what they need on the first page of the Google results. A recent study by online advertising network Chitika found that the #1 Google result receives 33% of the organic traffic, #2 gets 18%, #3 only 11% and on down to #10 with 2.4%. These statistics vary by industry and the type of product or service; but they're a great motivation to hire an expert SEO agency to improve your rankings.
There is a similar drop off in clicks based on PPC campaign ad placement. According to the pay-per-click research from Compete, 53% of all clicks go to the #1 ad, 15% to #2 and only 9% to the #3 PPC ad. This decline is even more severe for the #4-#10 position ads in the right margin.
If you are unhappy with your company's online visibility, search rankings or website traffic levels,
call Semantic Advantage for a FREE Assessment (512) 799-7350
Local SEO -- Austin, Round Rock and Cedar Park TX
Local SEO is the process of optimizing your website and social media properties (including business directory listings and ratings/review site profiles) to rank highly in searches applicable to a specific geographic region. For example, someone searching for 'air conditioning repair', 'personal tax prep' or 'austin seo company' probably wants to connect with a service provider within 50 miles or their location. On the other hand, someone looking for 'thai food recipes','french impressionist painters' or 'korean war history' isn't likely to be looking for a nearby business.
In 2010 Google Places listings (also known as Google Maps and now Google+ Local) were added to Page One of the SERPs for queries deemed to be relevant to local businesses. Searches for 'italian restaurant', 'car repairs' or 'home insurance' are now likely to include a set of 3 or 7 Google Places results -- even though these pages do not rank anywhere near the Top Ten in organic search. You can view this as an abomination or an opportunity; but in either case, it's increasingly important that bricks-and-mortar establishments and mobile service businesses instrument their websites and business listings to take advantage of local search.
The search engines know each user's location, and businesses provide their addresses and operating radii on their business profiles and ratings/review sites. So it's easy to determine which businesses qualify for Google Places, Bing Local or MerchantCircle when a user looks for a product or service in your area.
In addition to helping customers find your business on Google, Bing, Yahoo! and Ask, a competent Local SEO company can also improve your rankings in searches conducted on the business directories and ratings/review sites themselves. Angie's List, CitySearch, Foursquare, Urbanspoon and Yelp all have their own proprietary rating and ranking criteria; and for some business types (especially restaurants, consumer goods and personal services) customers may prefer to consult these ratings/review websites for information and recommendations.
The level of effort required for Local SEO is far less than that necessary for regular organic SEO. It involves creating business pages on Google+ Local, Bing Local, Foursquare, Facebook, Yahoo! Local; and optimizing profiles and posts for your locale and major keywords. This should also be done for any local business directories (e.g., Chamber of Commerce or YourTown.com) or industry-specific sites like A.M. Best (insurance), Urbanspoon (restaurant) and ZocDoc (healthcare). Creating these listings can be a tedious and technically difficult effort; and most organizations are well-advised to employ the services of a professional SEO company for this work.
Organic SEO -- Google, Facebook, LinkedIn and Twitter
Although the same techniques used for Google optimization will generally enhance rankings on Bing, Facebook, Yahoo!, LinkedIn, Twitter and Yelp; each of these platforms has a different web crawler, indexing regime, ranking algorithm and results presentation. For example, Google gives less weight to keyword density, business directory links and guest blog posts -- and more weight to YouTube videos -- than Bing or Yahoo. For highly competitive keywords, it can be advantageous to create and optimize specific pages for two or more search engines.
This is also true for social sites and business directories like Angie's List, Better Business Bureau (BBB), Citysearch, LinkedIn and Yelp. Each of these collects different information about your organization and has its own ranking criteria. Fortunately, your favorite Austin SEO company Semantic Advantage can optimize your listings on these sites to achieve excellent rankings and visibility. We also coach clients on how to ask their customers for reviews -- and how to make it easy for customers to give great reviews.
Call Austin SEO Agency Semantic Advantage (512) 799-7350
Founded in 2008, Semantic Advantage is an Austin SEO company specializing in search engine optimization, Pay-Per-Click (PPC) campaign management and digital services. We conduct B2B and B2C marketing programs for business clients in Central Texas and throughout the USA. Our clients and industry experts think we're pretty good at this -- we were recently named to the list of the Best SEO Companies in the U.S. by SERPS.com
Contact us today to begin improving your online visibility, rankings, traffic and sales!