Articles on Online Marketing, SEO, SEM, Social Marketing and Email Marketing
Semantic Advantage articles on search engine optimization, social marketing, search engine marketing, online branding, email marketing and web marketing strategy. Semantic Advantage is an online marketing company in Austin, TX.
Online Marketing: Real Estate Pricing -- September 2011
Analysis of alternative pricing models for internet marketing of real estate properties. Recommendations for pricing client properties and configuring real estate website property search parameters to enhance online marketing effectiveness.
Austin Marketing: SEM/PPC Tactics for Restaurants -- July 2011
Observations on the online Austin marketing environment for restaurants and bars, with actionable SEM/Pay Per Click recommendations and specific examples for restaurant marketing in Austin, TX.
Social Media Marketing Strategies for Healthcare -- July 2011
Overview of social marketing opportunities and techniques for healthcare organizations including hospitals, clinics, private medical and dental practices. Includes recommendations for healthcare-related social media sites and adherence to HIPAA guidelines.
Online Marketing Basics -- June 2011
Introduction to online marketing services including website development
and optimization, SEO, SEM, display advertising and email marketing. SEM: Managing PPC Program Costs -- June 2011
Search engine marketing company best practices for SEM strategy and Pay-Per-Click campaign management.
Online Marketing Strategy: SEM vs. SEO -- May 2011
Compares the benefits and limitations of search engine optimization and search engine marketing from the standpoint of increasing traffic and sales, SEO vs. SEM ramp-up time, and overall ROI for the online marketing program.
Social Marketing: Facebook for Business -- May 2011
Creating a business Facebook page and Facebook ads to develop an online community of customers and prospects, increase traffic to your business website, and expand sales with social media marketing.
Social Marketing: Use Your Keywords! -- April 2011 Incorporating SEO and SEM keywords in social media profiles, posts, comments a d blogs can significantly increase visibility, followers and website traffic.