Semantic Advantage Inc.
SEO, SEM/PPC and Social Media Marketing

 Austin Online Marketing Company - Digital Marketing 

Semantic Advantage

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texas-online-marketingOnline marketing in Austin is a complex and highly competitive business. A few years ago, you could have a successful Internet marketing program with a half-decent website and occasional email marketing campaign. Now you need a robust online marketing strategy including website development, search engine optimization, local SEO services, blogs and social media marketing programs on Facebook, Twitter, LinkedIn, YouTube. In most competitive industries and market segments, a successful web marketing program requires a search engine marketing campaign and substantial pay-per-click budget. In Austin TX online marketing has become an arms race.

Digital Marketing - Austin TX Programs

Comprehensive Online Marketing Strategy

There are several key components to an effective digital strategy:

  • Identification and refinement of online marketing objectives
  • Analysis of current Internet marketing programs, including website, search rankings, search engine marketing, social media and email campaigns
  • Assessment of competitors' online marketing efforts including search marketing, pay-per-click programs, Facebook, Twitter, LinkedIn, YouTube presence
  • Development of an online marketing strategy and roadmap
  • Implementation of website enhancements and off-page enhancements
  • Continuous testing to monitor and enhance performance and ROI
Semantic Advantage offers a complete portfolio of online marketing services in Austin TX and throughout the USA.

Brand Development - Improving Online Image

SEO and SEM are online marketing services which are the essence of online branding.  They require the distillation of your business, products and services brand into short keyword phrases.  Your website is optimized by building pages and an interconnecting structure that embodies these keyword phrases.

Search engines crawl the web and grade every page according to these keywords.  The better each web page (and its links) represents its keywords, the better the page will do in the Bing, Yahoo! and Google search engine rankings.  

Semantic Advantage assists clients with all aspects of online branding, including:

  • Identification of the words, synonyms and related content which best define your organization, reputation, products, services and aspirations
  • Analysis and comparison with competitors' brands and online marketing
  • Selection of the most effective strategy, channels and messaging to communicate your brand and value proposition to your target audience

Search Engine Optimization - SEO Services

SEO is a critical component of online marketing services, and Semantic Advantage assists Internet marketers in developing an effective website and search engine optimization strategy:
  • Creation of search engine optimization strategy
  • Keyword research and evaluation for online marketing optimization
  • Competitive website and keyword analysis
  • Selection of long-tail and short-tail keywords
  • Mapping keywords, meta tags and content to website pages
  • SEO-friendly copywriting for keyword density and readability
  • Reporting and analysis of SEO results

Search Engine Marketing - SEM and PPC Services

Display advertising and Pay-Per-Click campaigns can produce immediate cost-effective results, especially when combined with SEO and Social Marketing in an integrated online marketing program:
  • Development of comprehensive search engine marketing and PPC strategy
  • Identification and valuation of SEM conversion actions
  • PPC keyword identification and matching mode specification
  • Pay Per Click bid management and PPC keyword grouping
  • Identification and application of negative keywords
  • A/B and multivariate testing to maximize SEM ROAS
  • Management of PPC campaigns on Google, Yahoo!, Microsoft Bing

Social Marketing: Facebook, YouTube, Twitter, LinkedIn and Blogging

B2B and B2C social marketing are now key components of commercial online marketing strategies: 

  • Development of an effective social media marketing strategy
  • Integration of social marketing into the overall online marketing program
  • Analysis and comparison of competitors' social marketing programs
  • Identification of effective posting and blogging sites
  • Development of corporate presences on LinkedIn, Facebook, Twitter, YouTube
  • Creation of SEM and SEO-friendly website content, posts, blogs and tweets
  • Online community social media marketing and monitoring

Local Internet Marketing - Austin TX

Companies that derive most of their business from local customers can benefit from local Internet marketing programs -- including Google Places, Bing Local, Yelp, YellowPages and YellowBook.  Semantic Advantage can assist you with
  • Geographic targeting for your primary geographic markets
  • Google Places, Bing Local business SEO and Google map SEO
  • Yahoo! Local Listings SEO and Enhanced Listings
  • Microsoft Bing search advertising and SEO for Bing Local Search
  • Integration of local Internet marketing with SEO, SEM and Social Marketing

For a FREE consultation on how Semantic Advantage online marketing services can increase your website traffic, sales leads and ROAS, contact Semantic Advantage today.