Semantic Advantage, Inc.
SEO, SEM/PPC and Social Media Marketing

  PPC Services -- Negative Keyword Examples
          Article by Austin SEM Services Company Semantic Advantage, Inc.

In order to have an effective PPC campaign in Search Engine Marketing, you should employ negative keywords to avoid having your ads presented to people who are not searching for the purpose of buying your product or service.  They may be looking for jobs, research information or other valuable information; but if they're not qualified or motivated to buy your products or services, giving them an opportunity to click on your ads is counterproductive in at least three ways:

1.  It costs you the PPC fee, with little prospect of conversion.

2.  It increases your 'bounce rate', and lowers your click through rate (CTR).
3.  More bounces and fewer conversions lowers your Quality Score, increasing your PPC cost.

Negative keywords are your defense against these well-meaning searchers.  Effective use of negative keywords will reduce your bounce rate (and website traffic commensurately) and ad spend, and increase your conversion rates.

Here are lists of negative keywords that can be used to avoid having your ads presented to job seekers, researchers, or people looking for free or highly discounted products.


==========================

Job Seeker
Negative Keywords

career

careers
cv
employment
hiring
intern
interns
internship
internships
job
job openings
job search
jobs
position
recruiter
recruiting
resume
resumes
salaries
salary
work

===================================

Academic/Research
Negative Keywords

about

association

associations

book (unless you sell books)

books (unless you sell books)

case study (OK if you want them to read your case study)

case studies (ditto)

class

classes

college

colleges

course

courses

define

definition
diagram

education
example
examples

guide

guides

history

journal

journals

magazine

magazines

map
maps

metrics (not always bad)

news

research

review

reviews
sample
(may be OK if samples are part of your selling model)
samples (ditto)

school

schools

statistics

success stories

success story

training (OK if you sell training)

tutorial (OK if this is a tutorial for your product)

tutorials (ditto)

universities

university

what are
what is

white paper

white papers

======================================================


Free or Bargain Shopper Negative Keywords


bargain

bargains
cheap
clearance
close out
close outs
closeout
closeouts
counterfeit

discount
discounted
fake

free

freeware
imitation

inexpensive
knock-off

liquidation
low price

low prices

odd lots

on sale

overstock

price

prices

public domain

quote

quotes

remainder
remainders

sale

sales

second hand (OK if you sell used goods)

shareware

used (OK if you sell used goods)



Home   Online Marketing   SEO Services   SEM Services   Social Marketing   Clients   Articles

 Austin SEO Company   
SEO Terms    Privacy Statement    Contact Semantic Advantage    


Semantic Advantage, Inc. | 5035 McIntyre Circle | Austin, TX  78734 | (512) 799-7350