Semantic Advantage, Inc.
SEO, SEM/PPC and Social Media Marketing

 Organic SEO Services - Austin TX - Round Rock - Cedar Park 

As a leadingseo-services-austin-tx-wordcloud Austin SEO service provider, Semantic Advantage enables clients to improve their search rankings, website traffic, and sales. We also evaluate and improve user experience factors to improve conversion rates. Our search optimization experts review each prospect’s website, social media presence and competitors to develop a custom proposal and firm quote.

For a FREE SEO Analysis - Contact Semantic Advantage today!

Each SEO services project is designed specifically to meet the client’s business objectives and budget. All of our search engine optimization engagements include three components: 
  • Keyword Research and Competitive Analysis
  • On-Page SEO Services – Optimized structure, page copy, meta tags, images/videos, internal links
  • Off-Page SEO Service Packages – Citations, link building, social media marketing
All work is performed in compliance with Google's Webmaster Guidelines and the analogous rules promulgated by Bing and Yahoo! So our clients don’t worry about Google penalties or changes to their ranking algorithm.

Keyword Research and Competitive Analysis

Rigorous keyword research identifies search terms used by people looking for the products and services your organization offers. For each keyword, we also determine the volume of searches for this, and the estimated click cost (CPC) – which we use as a metric of the level of competition for this term. During this process, we develop a list of candidate target keywords.

The target list includes terms with a wide range of search volumes. Those with high volumes are called Short Tail keywords; those with low volumes are called Long Tail. Due to the competition, it is harder to rank for Short Tail than Long Tail search terms. On the other hand, Short Tail terms offer more opportunities to be seen in the Search Engine Results Pages (SERPs). Managing this trade-off is a key factor in successful SEO service projects.

Competitive Analysis tells us how your competitors are ranked for the target keywords. And in many cases this process also surfaces additional productive search terms to add to our target keyword list. When you think about it, the only thing keeping your website from being on Page One in Google is those @#$%& competitors!

Analyzing competitors gives us insight into how they are achieving top rankings. We carefully assess their website’s Domain Authority (based on overall size, speed, relevance and backlink count), as well as the word count, content, meta tags, inlinks and outlinks on the ranked page for each competitive keyword. We also evaluate the impact of their SEM-PPC campaigns (if any) and social media marketing programs. This procedure tells us what needs to be done to achieve a Page One rank. And invariably this provides our SEO services team with ideas on how to do this on the client’s website.

On-Page SEO Services – Website Optimization

By ‘on-page’ we mean enhancements to the website itself. On-page SEO services include website design improvements, content and meta tag optimizations, and instrumentation of images and videos. We holistically improve the site structure, navigation menu, text and headings to produce a page that is superior to competitors’ ranked pages for the target keyword.

With the increasing importance of page load speed as a Google ranking factor, we evaluate and optimize the website code to enable pages to load quickly. And this also enhances the User Experience – most people won’t wait more than a couple seconds for the SERPs link page to be rendered. Here our SEO consultants need to manage the trade-off between lots of images and videos (which humans like to see) and quick page loads (which search engines prefer).

Off-Page SEO Service Packages – Citations – Link Building

The term ‘off-page SEO’ refers to search optimization enhancements resulting from inlinks (also known as backlinks) from other websites. For example, a link to your website from a business directory, ratings/reviews site, industry forum or blog. Our Austin SEO services team registers clients with high authority directories and review organizations relevant to the client’s business. We also make social media and blog posts using optimized hashtags and links to the website pages most relevant to the target keywords.

From the perspective of a search engine’s ranking algorithm, these links are endorsements of the destination page. The nature of the endorsement depends on the anchor text used in the referring site’s hyperlink. And the strength of the endorsement is correlated with the referring site’s domain authority. So the most helpful backlink is from a high authority website site and has some form of the destination page’s target keyword in its anchor text.

Affordable Search Engine Optimization Services

As with many things, in SEO services you get what you pay for. Search engine optimization is a highly technical field, and unfortunately there are many pretenders and charlatans out there offering too-good-to-be-true SEO packages and quotes. Don’t be fooled by a low price or unrealistic results claims.

A Page One ranking for a high volume commercial keyword has a significant monetary value. If it were possible to achieve this quickly on a shoestring budget, all your competitors would have done this. In a competitive online market, the successful participants will have invested in competent SEO service firm in a long-term effort to improve rankings, website traffic and conversions. There’s no short cut to success.

Cost-Effective SEO Strategies for Small Business

That said, we understand the challenges and economics of running a small start-up business. So our pilot small business SEO service projects are designed to obtain the maximum ROI for the budget. Typically this entails 'fixing what's broken' in the search optimization related aspects of the website URLs, meta tags, content and images. Depending on the size of the website, these ‘low hanging fruit’ enhancements can be done fairly quickly and produce significant rankings improvements.

Another strategy for affordable search optimization is to focus on Long Tail keywords. Typically these are 3-5 word search terms that individually do not garner much search volume. But in the aggregate, a couple dozen of these Long Tail keywords can generate as much traffic as a highly competitive Short Tail keyword. This Long Tail strategy is especially effective if the multi-word search phrase differentiates your business from competitors.

Optimizing Google Maps and Google My Business Profiles

In addition to the organic listings, the SERPs include ‘local results’ for queries the search engines judge to be looking for businesses in the searcher’s immediate geographical area. Searches for professional services, household maintenance, car dealers, movie/theater listings, etc. are usually deemed to be ‘local’.

So on Page One you'll see a set of Local Businesses offering the requested product or service. Google gets these from its Google-My-Business (GMB) directory, formerly known as Google Places, or from their Google Maps information. These ‘local’ listings are very prominent and push the organic results down the page. Good news if your business is a favored local business, bad news if it’s not. Our Austin SEO services consultants can instrument your GMB listing to increase the likelihood your business will appear in this section.

Facebook - LinkedIn - Pinterest - Yelp SEO Services

In many cases, a business’ target audience is more likely to look for products or services on social media than via search engine. This is especially true for younger demographics or industries with a big social following – music, movies, photography, politics, restaurants, etc. With the exception of YouTube (which is owned by Alphabet and utilizes Google search), all these social networks have their own proprietary search engines.

The LinkedIn, Facebook and Yelp search algorithms work differently than Google’s. So we offer SEO services specifically tailored for optimizing business profiles and posts on these platforms. A lot of people search on these sites for employees, restaurants, product reviews and local services. Social media SEO can generate a significant amount of traffic, sales leads and revenue.

Small Business SEO Service Packages – Austin TX

Our typical Austin SEO services project incorporates tasks in several marketing disciplines. In addition to the Keyword Research and Competitive Analysis described above, we customize the scope of work to include high ROI items specific to the client’s situation, goals and competitive market. Our business strategy is predicated on doing more work for the client as we produce better results and value.

Website Development and Optimization

Our main focus is SEO services, but occasionally a prospect’s website is so bad that we can build and optimize a new one for less than it would cost to improve the old one. But more often we can extend and enhance an existing site to produce better rankings and user experience, and this is less expensive. In any case, the manifestation of our on-page SEO factor enhancements will entail website development.

The search optimization consultants we assign to your project can make changes directly to the website (and/or social media properties). Or in some cases, clients ask us to deliver the recommended enhancements to in-house or 3rd party developers for implementation. We are committed to work with our clients’ internal designers and programming staff -- or outside agencies -- to achieve the best outcome.

Semantic Advantage has more than a decade of experience in optimizing HTML/JavaScript and WordPress websites. We have also been successful improving search rankings of sites built with popular WYSIWYG web tools -- Wix, Squarespace, Weebly and GoDaddy’s Web Builder. And, in the past five years, we have achieved excellent results with ecommerce SEO services projects on Shopify, Magento and WooCommerce websites.

Search Engine Marketing SEM-PPC Management Services

Many of our SEO services clients also want to do paid search advertising, so we provide economical Search Engine Marketing (SEM) programs, also known as Pay-Per-Click (PPC) campaigns. Since we have already done the Keyword Research and Competitive Analysis for their SEO program, the cost of managing their SEM-PPC work is reduced significantly.

Search Optimization Services for Social Media

SEO techniques are also beneficial for Social Media Marketing (SMM). For clients targeting social media business platform audiences on Facebook, YouTube, Instagram, LinkedIn or Twitter, we can design a cost-effective Social Media SEO services program. This can be combined with display advertising to increase reach, conversions and overall ROI.

Whatever industry your business is in, Search Engine Optimization can improve your online visibility, customer acquisition and sales. Contact Semantic Advantage today for a FREE SEO analysis and recommendations.