Top Austin SEO Company
- Focus on Business Results, not Traffic Stats
- Supporting Clients’ Overall Marketing Strategies
- Custom Proposal for Every Client Project
- Keyword Research and Competitive Analysis
- Integrated SEO, SEM-PPC and Social Media
- Fixed-Price Contract – No Cost Surprises
If your business needs a better Austin SEO company, improved online marketing results and ROI, contact Semantic Advantage
Organic and Local SEO Services
In addition to boosting search rankings, our cost-effective SEO services boost the performance of display advertising and pay-per-click ad campaigns. We apply our SEO expertise to optimizing landing pages, ad copy and calls-to-action. This elevates SEM-PPC Quality Scores. And as a bonus, improving ad placement and reducing click costs.
As you might expect, we also apply our Austin search engine optimization skills and technology to other digital channels like display advertising, PR and social media marketing – SMM. Our Austin search optimization experts will enhance your company profiles and posts on Facebook, Google My Business (GMB) and Yelp. To begin with, that gives your organization more exposure on those platforms. In addition, this social SEO work will also benefit your rankings on Google, Bing and Yahoo!
SEO Services Austin – Round Rock – Georgetown
Why Clients Choose Semantic Advantage
If you ask around, you’ll find our clients, business partners and industry experts think we’re pretty good at this. We have 5-star SEO company reviews on Google, Yelp and Facebook. And recently, Semantic Advantage was named one of the 100 Best SEO Companies in the USA by search optimization authority SERPS.com.
Unlike most SEO companies in Austin, we research each prospective client’s online performance and competition before offering a proposal or quote. To make sure our plans support their ongoing marketing strategies. First, our search optimization experts check their organic rankings using relevant keywords. Next, we look at SEM-PPC campaign operations and social site activity versus major competitors. After that, we can discuss these results with the prospective client. Along with their business plans and marketing goals. Only then can we prepare a custom proposal and quote for the project. We wonder how other SEO agencies can readily offer “SEO Packages” and issue quotes without doing this homework or talking with the client! You should ask them 🙂
SEO Company – Austin TX – Cedar Park – Lakeway
Fixed Cost Austin SEO Campaigns
For each project, we prepare a customized fixed-price proposal. Our SEO campaign projects are designed specifically for your company, your products/services – and your competition. We intend to make every new client a customer-for-life. So we seldom undertake one-time SEO campaigns. In addition to being a great way to run an SEO company, this business strategy and pricing model aligns our motivations with the objectives and preferences of our clients.
As a rule, Semantic Advantage conducts 6-month pilot projects for new clients. We previously did shorter engagements (just to ‘fix what’s broken’, for example). But in the last year or so, search engines are taking longer to manifest the effects of search optimization enhancements. And consistent with SEO Best Practices, we take a very conservative approach and make these improvements gradually. This minimizes the likelihood of a Google penalty for ‘over-optimization’.
Standard SEO Campaign Project Tasks
Keyword Research. For best results, we use sophisticated keyword research and suggestion tools. They identify specific search terms people use when making an online query for your type of products or services. Using an iterative process, our SEO campaign team generates a large structured set of ‘short-tail’ (high volume) keywords and ‘long tail’ (low volume) terms. Over the years, we have come to favor short-tail terms that competitors have neglected. And, as an additional benefit, long-tail phrases that differentiate our client from their rivals. We can also apply this research to SEM/PPC campaigns and content marketing programs.
Competitive Analysis. In conjunction with keyword research, we run Google search queries using these keywords. For each query, the SERPs tell us how our client website pages rank. This process also identifies their top competitors. Most importantly, their website’s Ranked Page for that keyword. Knowing that, we analyze the on-page and off-page SEO characteristics of that page to determine how it earned that ranking – and what we need to do to outrank it. To gauge the effects of competitors’ other marketing activities, our SEO agency experts also assess their SEM-PPC campaigns, social media marketing effectiveness and digital marketing strategies. After several iterations, we choose target keywords that will produce the best results for our client.
On-Page and Off-Page Search Optimization
On-Page Optimization – Copywriting – Meta Tags. Making enhancements to the website pages to improve rankings. We optimize each page for a single keyword (phrase). And to simplify future planning and development, our search optimization experts create a page-keyword map. This guides us in determining which page we optimize for each keyword. Trying to optimize a page for more than a single keyword (phrase) concedes an advantage to competitors that focus on only one. So we don’t do that.
Off-Page Optimization and Link Building. More and better hyperlinks from other websites. A link to a website is an online endorsement for the recipient. In most cases, the strength and quality of this endorsement depend on the anchor text and authority of the referencing site. Blogs and other websites’ appreciation of your content and expertise produce natural link-building. We also bolster off-page SEO with citations in business directories, and ratings-review sites. As well as industry-specific authority websites, blogs and wikis.
Website Development with SEO Built In
Since 2008, our digital marketing agency has also been successful in SEO-oriented web design and optimizing new websites from the ground up. In some cases, it’s easier for us to create and implement a new web design than fix what’s wrong with an existing site. But after all these years, most of our work involves helping our Austin, Cedar Park, Leander, Dallas, Houston, San Antonio, Georgetown and Round Rock clients improve rankings, traffic and conversions.
Applying SEO Principles to Pay-Per-Click Ads
SEM-PPC Campaign Management Services. Semantic Advantage is not just a great SEO company in Austin Texas – we are one of the leading pay-per-click program managers. In this capacity, we manage Bing and Google Ads campaigns for global corporations with $300,000/month budgets. And mom-and-pop stores spending $500/month. Unlike some Austin PPC agencies, we report the performance statistics and actual ad spend. We also give clients online access to the native ad platform results and reports.
As with all our work, we exploit proven search engine optimization techniques in these SEM/PPC programs. We optimize ads and landing pages to increase Quality Scores and lower CPCs. And we employ A/B and multivariate testing on ad copy, images and videos. Ditto for calls-to-action and landing pages to improve campaign results and ROAS.
SEO for Social Media and Video
Social Media Marketing – SMM. Increasingly, our project work includes managing clients’ Facebook, Twitter and GMB programs. Just as you would expect from the leading Austin SEO company. We create optimized corporate profiles on GMB, Facebook, LinkedIn and Twitter on behalf of clients. To engage target audiences, our social media team also makes posts – using target keywords, effective hashtags and website links. We also train clients in the appropriate and effective use of social networks to maximize SEO benefits. And consult with them in the formulation of corporate SMM policies. More recently, we have been assisting clients with Reputation Management Services. Removing false and defamatory material from the SERPs. Or even more effective, creating higher-ranking content to push derogatory memes to the oblivion of Page Six.
Video SEO – YouTube and Vimeo. Needless to say, the most important aspect of Video SEO is having an informative and appealing video. But we also improve video search optimization by enhancing the video channel profile and each video’s meta data. We enhance the title, description and other tags to enable people to find it on YouTube (or Vimeo). And this conveys to the general purpose search engines. Most people are not aware of this, but YouTube is the second most popular search platform. So to cover all bases, it pays to hire an Austin SEO company or digital media optimization consultant to enhance your company profile and videos there.
Search Optimizing for Mobile Devices – Tablets – Smartphones
Customization for Mobile Devices. The case for Mobile Marketing is often overstated, because most mobile devices aren’t always mobile. As we sit in our offices using our smartphones and tablets, we’re really not ideal prospects for a cafe promoting a lunch special or a ride sharing service ad targeting car-less commuters. Nowadays, mobile devices have screen resolutions approaching those of desktops and laptops. But web design and search optimizing for mobile devices still helps website SEO. Google advises that their search ranking algorithm will increasingly give more weight to mobile scores over time. And responsive page designs, simplified layouts and reasonably-spaced controls also improve the user experience. (Read: higher CTRs and conversion rates, less cart abandonment).
Focus on Google SEO – Improving Search Rankings
Google’s domination of the organic search market make it a primary focus for top Austin TX SEO company efforts. And they’re grabbing an increasing share of the paid search and display advertising spaces. In most industries, intense competition creates pressure to improve Google rankings for high volume keywords. The financial value of a Page One search ranking can not be overstated. Accordingly, consumers and corporate buyers increasingly rely on online sources for information about which products and services to purchase.
E-Commerce SEO and PPC Campaign Management
E-commerce statistics show that most people searching online find what they need on Page One of the Google SERPs. According to a study by advertising network Chitika, the #1 Google result receives 33% of the organic traffic! #2 gets 18%, #3 only 11% and on down to #10 with 2.4%. Naturally, these statistics vary by industry and the type of product or service. But they serve as a great impetus for hiring an expert SEO company to improve those rankings.
As with organic SERPs, PPC advertising campaigns experience a similar drop off in clicks with lower ad placement. According to pay-per-click research from Compete, 53% of all clicks go to the #1 ad, 15% to #2 and only 9% to the #3 PPC ad. Clicks drop off even more for the #4-#6 ads at the bottom of the page – and even worse for those on Page 2 and beyond.
If your company needs more online visibility, better search rankings or higher website traffic levels, contact Semantic Advantage today for a FREE Assessment.
Local SEO – Austin TX – Round Rock – Cedar Park
In digital marketing, Local SEO refers to the process of optimizing websites and other online properties to rank highly in searches relating to a specific geographic region. [By ‘other online properties’, we mean company social media pages, directory listings and ratings-review site profiles and meta data.] For example, we can assume someone searching for ‘air conditioning repair’, ‘personal tax prep’ or even ‘best austin seo company near me’ wants to connect with a service provider within 20 miles of their location. A Local Search. On the other hand, a person Googling for ‘thai food recipes’, ‘french impressionist painters’ or ‘korean war history’ probably isn’t looking for a nearby retailer or service operation. Not a Local Search.
To determine the applicable locale, search engines utilize the user’s location. Or extract geographic references from the search query. For example, ‘indian restaurant dallas’, ‘el paso auto mechanic’ or ‘lake texoma real estate’. They match this with company addresses from GMB, Bing Local or Yelp to generate these Local Listings. As near as we can tell, they employ their normal algorithmic ranking process. But they seem to favor proximity (same town name and even ZIP Code) as well as the number and quality of customer reviews.
Optimizing Ratings-Review Site Business Profiles
Local Search Optimization helps customers find nearby organizations on Google, Bing, Yahoo! and Ask. A competent Local SEO firm can improve rankings in searches conducted on business directories. And the ratings-review sites themselves. Angie’s List, CitySearch, Foursquare, Yelp and Zomato all have their own proprietary rating and ranking criteria. For some vendor types (especially restaurants, consumer goods and personal services) consumers trust these sites more than search engines.
Organic SEO Company – Google – Bing – Facebook – LinkedIn – Twitter
The same techniques we use for Google optimization will generally enhance rankings on Bing, Facebook, Yahoo!, LinkedIn, Twitter and Yelp. But each of these platforms has a different web crawler, indexing regime, ranking algorithm and results presentation. For example, Google gives less weight to keyword density and guest blog posts, And more credit to YouTube videos than Bing or Yahoo. For the most highly competitive keywords, we can gain advantages by creating and optimizing pages for specific search platforms.
Interestingly, this also holds true for social sites and business directories like Angie’s List, Better Business Bureau (BBB) and Citysearch. As well as LinkedIn, Yelp and Zomato. Each of these collects different information about your organization and has its own ranking criteria. Fortunately, our SEO experts in Austin can optimize your citations on these sites to achieve excellent rankings and visibility. As part of our SEO services, we also coach clients on how (and when) to ask customers for reviews. And how to simplify the rating-review process for those customers.
Top Austin SEO Agency for Increased ROI
Founded in 2008, our Austin Texas digital marketing consultancy specializes in organic SEO campaigns. We also provide Pay-Per-Click PPC program management and social media marketing services. Semantic Advantage manages B2B and B2C online marketing programs for clients of all sizes in Central Texas and throughout the USA.
Your organization may have a brilliant marketing strategy, attractive web design, active PPC campaigns and robust SMM program. But if it doesn’t show up on Page One of the Google search results for your most important keywords, you’re not getting the results you deserve.
We can help. For a FREE assessment and consultation, contact Semantic Advantage today!