SEO vs SEM – Definitions and Examples Striking the ideal balance between SEO vs SEM-PPC takes a lot of work. Novice marketers often choose one or the other; but this is rarely the best strategy. Our clients have achieved the best results by combining SEO and SEM (along with social media marketing – SMM) … Read more
SEM-Search Engine Marketing
Search Engine Marketing SEM, also known as Pay-Per-Click advertising, relates to planning, implementing and managing ads on search engines like Google Ads or Microsoft adCenter.