Cedar Park SEO – Restaurant Example

For the best Cedar Park SEO company, consider Semantic Advantage. We provide affordable Search Engine Optimization services to small businesses, large corporations and non-profit organizations. Our professional SEO experts can improve your Google rankings – enabling your website to produce more traffic, qualified leads and sales.

Contact Semantic Advantage today for a FREE consultation, assessment and proposal!

Here are a few things that set us apart from other SEO companies:

  • Custom project based on client current situation, priorities and competition.
  • Keyword Research/Competitive Analysis identify most productive opportunities.
  • Fixed-price contract (no hourly billing), pilot project typically six months.
  • Reports on all performance metrics (or online access to Google Analytics).
  • Clients get industry-geography exclusive (we won’t work for your competitors).

Expert SEO Agency – Cedar Park TX

Over the years, we have won many awards for our comprehensive SEO Services. But we are most proud of the results we have delivered for our clients – and the high ratings and appreciative reviews they have given us. Many of these are from happy clients including doctors, HVAC repair, restaurants, retail shops and window tinting services.

Unlike many outfits posing as SEO companies, we perform a preliminary analysis of each new client’s current website, organic search rankings, SEM/PPC program (if present) and content marketing programs – and compare with competitors – before we propose or price a project. So we know where they stand and what it will take to move them ahead of their rivals.

That’s how we scope and price our SEO services engagements. Every prospect gets a custom proposal designed specifically for their situation, priorities, competitive environment and budget. No cookie-cutter one-size-fits-all ‘SEO packages’ or uninformed low-ball price quotes. No to-good-to-be-true promises, link-buying schemes, fake reviews or other Black Hat practices.

Affordable SEO Services for Cedar Park and Leander

Although we work for businesses ranging from mom-and-pop operations up to Fortune 1000 multi-national corporations, we have a special affinity for small start-up operations. Like us when we founded our SEO company back in 2008. Most of our employees gained experience with digital marketing groups in Fortune 500 corporations and/or high-growth startups that went public and were subsequently acquired by industry leaders. We understand the financial and personnel constraints of a micro cap business struggling to achieve excellence and viability while competing against industry giants.

So we usually start new clients off with a small short-duration project (typically 6 months long) so they don’t lose sleep worrying about a large expense and long-term commitment. We often achieve dramatic results quickly; but search engine ranking algorithms have increased their “inertia” in the past few years. Sometimes it can take a month or more for our work to be fully manifested in the SERPs. But certainly after 6 months, the results will give the client a sense of impact and value; and the vast majority elect to pursue follow-on projects.

Full Disclosure: As with automobile maintenance, landscaping, personal fitness and laundry, Search Optimization is forever – not a one-and-done event. Getting (and keeping) a Page One ranking for a competitive keyword requires a continuing effort. Competitors also employ SEO company services, and will not sit idly by as we surpass them in the SERPs. This has the potential of escalating into a digital arms race. But we mitigate this problem by focusing on the keywords that best differentiate our client from their rivals. And better execution.

There are three categories of things that can affect your search rankings:

  1. Changes to the Google index parameters and/or ranking algorithm.
  2. Actions taken by competitors to improve their rankings.
  3. Enhancements made to your website’s on-page and off-page ranking factors.

Our search optimization experts only have influence over #3. So, like the weather and stock market, rankings fluctuate inexplicably in the short term. No one can explain why a particular query term gains or loses a few positions over the course of a week. But in the long term, SemanticAd clients see significant improvements for most target keyword phrases.

Better Rankings on Google, Bing, Amazon and Facebook

One of the more amusing maxims in the SEO business is that “The best place to hide a dead body is on Page 2 of the Google search results.” Funny, but it makes a valid point. For most queries, people can generally find what they’re looking for on Page One. And not many look beyond Page 2 of the SERPs.

As a result, a Page One ranking (positions #1 through #10) for a frequently used search phrase (e.g., ‘cheap large screen tvs’, ‘Italian restaurant near me’, ‘last minute mothers day gifts’) has a huge business value. So smart businesses invest in highly-optimized websites, linking strategies, social and video marketing programs, online advertising and other SEO company offerings. In many industries, the competition is so extreme, the value of a first page ranking has grown to $Millions per year.

Think about the financial benefit to a Real Estate brokerage from being #1 in Google for “Austin luxury homes” (or even Leander luxury homes”), Or an author for being on Page One of an Amazon search for “spy thriller” or “childrens books”. Or near the top of Facebook search results for “yoga lessons”. Your product or service may not face this level of competition. But in any case, a professional SEO company can move you up in the rankings to achieve more website visits, a better user experience, higher conversion rates and more sales.

To learn how we can help your business, contact Semantic Advantage.

Top Local SEO Company – Cedar Park – Leander

Like Austin, the Cedar Park and Leander area economies have been booming for a decade. The online competitive environment for Williamson County businesses has become intense. Professionally implemented Local SEO for Cedar Park, Leander and surrounding communities can eliminate competition from distant rivals – and give you an advantage over nearby competitors.

Geographic Focus and Local Search Engine Optimization

Local SEO is a special form of optimization addressing searches in (or for) a small geographic area. Search engines deduce that searches for car repair, HVAC services, groceries and movie tickets are “local”. So they give preference to web pages from suppliers located in the same geographic area as the person doing the query (or place name if in the search phrase). Our digital marketing experts can devise and implement a plan to increase the likelihood that your business will appear in Google’s “3 pack” above the organic SERPs on Page One – a prime spot.

We create and optimize Google My Business (GMB) listings and posts for businesses. This – along with Google Reviews, normal website search optimization enhancements and social media activity – helps businesses compete for these valuable 3 spots. In many cases, companies that do not have Page One ranking via organic rankings can achieve this via the Local Business section.

Best E-Commerce SEO Company for Cedar Park TX

Businesses using an E-Commerce platform can obtain better results by optimizing their listings for search. This makes it easier for customers to find your products within your online store – using the platform’s native search engine. But more importantly, it raises their visibility in the mainstream search engines (Google, Bing, Yahoo! etc.) E-Commerce search optimization organizes, labels and instruments your product listings so the appropriate page of your shop appears in the SERPs for the exact combination of product type, size, color and other attributes someone has searched for.

We typically build and optimize E-Commerce sites for Google search; but there are differences between this and Amazon, BigCommerce, Magento, Shopify, WooCommerce, etc. Each of these also has quirks that determine or constrain how E-Commerce SEO is done. We can optimize for any of the mainstream search engines or online store platforms.

Are you ready to grow your E-Commerce performance and sales?
Contact our SEO company today for a FREE consultation and proposal!

Search Optimization for SEM-PPC

In addition to applying search engine optimization expertise to improving clients’ organic results, we also employ these techniques to enhance Search Engine Marketing (SEM) and Pay-Per-Click (PPC) programs. SEM encompasses paid search advertising (Google Ads, Microsoft Bing Ads, YouTube advertising) and display advertising (Facebook/Instagram, LinkedIn, Apple, Yahoo! – or specialized networks like mMedia, Adknowledge and Taboola.)

Organic Search Enhancement for Google Ads

Many SEO firms also run SEM/PPC projects – managing pay-per-click ads. Some of these get paid as a percentage of ad spend. This gives them no incentive to improve ROI or save you money! In contrast, we charge a fixed monthly amount which depends on the size of the campaign – number of keywords, ads, landing pages, and the extent of A/B (or multivariate) testing and replacement.

Our Google Ads management clients who also use our search optimization services reap the benefits of those enhancements to their PPC landing pages. This improves ad placements (position in the SERPs) and Quality Scores – which lowers click costs and enhances conversions. Because each landing page is optimized for a specific search keyword phrase, the user lands on a page corresponding to what they Googled. Fewer bounces, more time-on-page and sales-producing conversion actions.

On an ongoing basis, we monitor campaign performance, allocate ad spend to the most productive keywords and ads, revise or replace poorly performing ads. Clients always know what their PPC campaigns will cost, and we report the complete results (clicks, conversions and ad spend by Ad Group) each month. More often for time-sensitive e-commerce campaigns, or if client requests this.

More Effective Social Marketing

We also apply search engine optimization techniques to social media business profiles and posts. Based on keyword research and competitive analysis, we select target keywords to be used in the profile text and meta tags, as well as posts and hashtags. These enhance the prominence of the profiles/posts in native search (e.g., Facebook, Twitter, LinkedIn, …) as well as the major search engines (Google, YouTube, Bing, Yahoo, etc.)

Semantic Advantage – SEO Company – Cedar Park TX and Leander