Financial Services SEO Company
Semantic Advantage is a financial services SEO agency in Austin Texas. We serve banks, CPAs, insurance providers and tax firms. As you are probably aware, the online competition for these services has greatly intensified. These days, it takes experienced search engine optimization experts to achieve Page One position in the Google results for these competitive markets.
We specialize search engine optimization SEO for Austin financial service organizations. Our team works with large corporations; but most of our clients run small or medium-sized businesses. Web marketing has become challenging for smaller companies. In digital marketing, they are often competing with major insurance companies, brokerage houses and multinational banks. Those industry giants have large online marketing budgets and in-house financial SEO services staffs.
But surprisingly, local and regional banks, credit unions and investment advisors can successfully compete with larger financial institutions’ SEO efforts. They just need to focus on geographic locale, audience demographics and finance specialties. A global financial services corporation’s search engine optimization campaigns needs to cover the entire world. They need to cover a vast array of products and the entire spectrum of business and consumer needs. However, a local financial services business SEO program can outperform the giants in the Facebook or Google search results by focusing its efforts.
3 Aspects of Financial Service Search Engine Optimization
Geo-Targeting. BNP Paribas, Bank of America, AIG and AXA Group don’t have a web page, social marketing program or SEO effort for Austin Texas, Chico California or Hogs Ankle Iowa. They’re unlikely to develop Facebook business pages with these city names. And they won’t have blogs or Pinterest photos specific to those towns.
Audience Demographics. Multinational banks are not going to create a microsite, pay-per-click campaign or financial services SEO program for this month’s special financing offer for Bob’s Chevy dealership. And they won’t promote a furniture discount tie-in with mortgage financing on Dave Developer’s new homes. So your community bank or mortgage brokerage firm can beat the big guys at this!
Financial Service Specialization. You won’t see Barclay’s, Munich Re or Prudential in the search engine results pages (SERPs) for terms like ‘san antonio motorcycle loan’, ‘south austin cd rates’, ‘portland income tax prep’ or ‘phoenix student loans’. But your financial services organization can do this!
Success in search optimization depends on focusing – allocating resources to the online properties and activities you can own.
Improving SEO for Financial Services Businesses
In the above examples, small financial services firms can win the SEO battle using long-tail keywords. Choose 3-5 word keyword phrases that are focused on your geographic, audience and service specialties. In addition to benefiting your search optimization program, these long-tail keywords can be highly effective in social media marketing and pay-per-click campaigns.
A local bank, insurance agency or CPA can not reasonably aspire to be #1 in Google or Bing results for ‘online banking’, ‘whole life insurance’ or ‘business accounting’. But there’s no reason why you can’t be on Page One for the 4- or 5-word keywords that precisely describe your business, services and customers.
Semantic Advantage is an award winning online marketing agency specializing in organic search engine optimization and Austin financial services SEO programs. Contact us today for more information about our website optimization services, SEM/PPC management projects and social media marketing services.