Semantic Advantage FAQ


Here are some SEO FAQSearch Engine Optimization Frequently Asked Questions (with answers!) we think will address many of the questions customers, prospects and business associates often ask about our business. Being immersed in website design, search optimization, paid search and display advertising and social marketing, we are often surprised with the misconceptions some people have about how search engines (web crawlers, indexing and ranking algorithms, results presentation) work. This is a limited attempt to address these; but we welcome additional questions – please contact Semantic Advantage if you have a query about something not answered here.

Most Frequently Asked Questions about Search Engine Optimization

What are SEO Services?

Typically SEO Services include Keyword Research, Competitive Analysis, Copywriting, Page-Keyword Mapping, Meta Tag Optimization, Image and Video Optimization, Page Load Speed Enhancement and Link Building.

Do new websites need SEO Services?

YES! Search engine optimization should be an integral part of designing and implementing a new website. Developers should devise a comprehensive SEO strategy and plan before selecting a domain name or coding the first page.


How do SEO Services apply to SEM-PPC campaigns?

– SEO enhances the impact and ROAS of SEM-PPC programs:
– Landing page SEO improves PPC Quality Scores.
– SEO Keyword Research helps select PPC target keywords, including Negative Keywords.
– SEO Competitive Analysis identifies the most productive and cost-effective target PPC keywords to use in your specific competitive environment.
– SEO Keyword Research also reveals expected click costs for specific keywords and keyword types, enabling you to manage bids and budgets.

How much do SEO Services cost?

Reputable SEO companies price SEO Services based on the amount of work to be done to achieved a desired result (e.g., improvement in rankings, increase in traffic or enhanced user experience). Always ask the SEO company what the expected results are – and how they arrived at the proposed cost.

Semantic Advantage is an Austin SEO company specializing in organic search engine optimization, SEO-enhanced SEM-PPC campaign management, and Social Media Marketing services. We serve corporations, small businesses and non-profits in Central Texas and throughout the USA. To learn more about how we can improve your website’s search rankings, traffic levels, user experience, conversions and sales generation, contact Semantic Advantage today.

Any More Questions?

Please Contact Semantic Advantage!

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