Our Texas SEO company helps local businesses to compete in today’s online marketplace. In the modern Lone Star State, your website and social media properties are the ways customers find you. And how they learn about your business, products and services. In the rapidly developing digital marketing world, Austin, Dallas and Houston have moved to the forefront. Texas search optimization services require advanced technical expertise in statistical analysis, coding and copywriting.
Semantic Advantage is a leading Texas SEO services provider. We provide a comprehensive set of online marketing capabilities to support the diverse requirements of large corporations, small businesses and non-profit clients. In addition to delivering SEM-PPC pay-per-click and organic search optimization services, we also offer SEO-enhanced social media campaigns.
Our Austin Texas SEO Services
Each of our clients receives a custom project proposal and quote. Based on our initial assessment and discussions with the client, we select a mix of project tasks from this list.
- Online Market and Competitive Analysis
- Keyword Research for SEO and SEM/PPC
- SEO Strategy, Roadmap and Implementation Schedule
- Local SEO Services
- Business page and post optimizations
(Google, Bing, Facebook, Twitter, Yelp, YouTube)
- Website optimization for mobile devices and users
- Blogging for maximum SEO impact
- Optimizing emails to improve open rates and conversions
Customized for Client Business Goals and Circumstances
Before taking on a new client, we discuss overall business goals and specific marketing objectives. Then we conduct a preliminary analysis of the organization’s Internet presence. This encompasses their website(s), search rankings, SEM-PPC campaign performance, ratings-reviews, etc. Then we compare these with the performance of online competitors. This investigation enables us to develop and price a custom Texas SEO services proposal specifically tailored to the needs of the client.
Our company has been providing SEO services in Texas and across the USA since 2008. Most of our people have more than 20 years of experience in website design, analytics, online advertising and digital marketing. This experience has given us a lot of subject matter expertise and insights into the workings of web crawlers, search ranking algorithms, advertising platforms and e-commerce.
Low-Risk Search Engine Optimization Approach
Semantic Advantage is an award-winning Texas SEO firm. All our search optimization work complies with Google and Bing webmaster guidelines. As well as the Terms of Service (ToS) of other search engines and social platforms. Our SEO experts do not employ keyword stuffing, fake reviews, purchased links, spammy blog or forum posts. We reject prospects – and fire clients – who violate the letter or spirit of these principles.
Our team studies search-related announcements from Google, Bing, Facebook and Amazon. Each with a prudent grain of salt. Like other Texas SEO consultants, we don’t know the precise details of the Google ranking algorithm. So we make our enhancements with deference to what the search engines could do. And, of course, those ranking algorithms change constantly, to thwart the efforts of overzealous SEOs.
To anticipate these changes, we approach search engine optimizations from the perspective of “What could Google or Bing do to give users better results and thwart manipulation?” and act accordingly. This conservative strategy ensures compliance with Webmaster Guidelines and social network ToS. It also prevents our clients from getting ranking penalties, deprecated backlinks or the dreaded Manual Actions. No Semantic Advantage client has ever received a Google penalty as a consequence of our work.
Local SEO for Texas Businesses
For the last few years, search engines have ‘personalized’ results for users’ preferences and locations. As a consequence, a person in Wisconsin doesn’t receive the same SERPs as someone making the same search query in Texas. What you get depends on where you are. And other things Google, Bing or Facebook know about you. Like your age, gender and what websites you visited recently.
A search engine deems a query to be a Local Search if the query terms meet certain criteria. Including the name of a state, town or neighborhood can trigger this. But more often, search engines match queries with products and services typically provided by local businesses. Examples – apartment rentals, auto repair, beauty salon, car dealer, CPAs, doctor, electrician. Also home inspector, hospital, lawyer, manicure, nightclubs, plumber, police station or restaurants. And they treat local searches differently.
Businesses that primarily serve a local market should optimize their websites, social media page profiles and posts for the town name (and even neighborhood) coupled with the most commonly used search terms. In extremely competitive markets, the more specific the better. Due to ‘personalization’, your website is more likely to turn up in the SERPs if your business ZIP Code is the same as that of the person making the query.
Unfortunately, we have found that businesses located downtown (ZIP Codes XXX01 or XXX02) tend to do better in local searches including that town name than businesses in the surrounding suburbs. Needless to say, clients resist relocating to these downtown areas just to improve rankings. Fortunately, we still have ways to help them gain traffic and new customers.
Keyword Research and Competitive Analysis
We begin every Texas SEO consulting engagement with keyword research and rigorous competitive analysis. Some clients initially want to cut this from the scope and cost of the project. But we insist that these are essential for the best results and ROI. Researching keywords always surfaces productive search terms we (and the client) were not aware of. And the initial competitive assessment invariably reveals rivals’ weaknesses we can exploit.
There are quite a few Texas SEO companies out there giving quotes over the phone without talking to the client to learn about their current situation, business plans and marketing goals. Or evaluating the competition. So they don’t know what keywords to target, or how the website ranks for these. They also don’t know which page is ranked for each keyword or who the strongest competitor is for that search term. So they can’t properly estimate how much work will be needed to equal or beat them. We think it’s truly amazing that some of these Texas SEO experts are able to provide a sensible proposal and quote without this critical information. Just sayin’ 🙂
E-Commerce and Social Media SEO – Texas Examples
E-commerce sites like Amazon, Wal-Mart and Apple/iTunes have their own proprietary ranking algorithms. Not the same as Google’s (except YouTube which is owned by Google parent Alphabet). So if your products are listed on one or more of these, a little work to optimize entries for their native search engines can produce more impressions and sales. Google Shopping (nee Google Products and Froogle) uses the same ranking model as Google Search. And again, some attention to search optimization factors can significantly improve revenue from these channels.
Many people also search for goods and services on popular social networks like Facebook, LinkedIn, Twitter. Or ratings-review sites like Angie’s List, TripAdvisor and Yelp. So we recommend and implement SEO enhancements for business profiles and posts for those native search algorithms. We don’t bother to optimize Instagram or Snapchat posts, since these do not persist over time and are not indexed.
Choose the Best Texas SEO Agency
Want an easy way to find a decent Texas SEO firm in your area? Google ‘seo company’ along with a town name. Examples – ‘seo company lakeway tx’, ‘seo services houston texas’ or ‘el paso seo agency’. Ignore the business directories and ratings review sites in these SERPs. The other companies listed on the first or second page of the organic results got there because they are good at search optimization and have a plethora of high quality backlinks. Note: This is true for organic search – but not necessarily for SEM-PPC or social marketing agencies.
For business types requiring industry-specific SEO expertise and experience, include a relevant product or service in your query. Examples – ‘pharma seo texas’, ‘austin restaurant seo company’ or ‘home mortgage seo consultant dallas’. These are highly competitive market segments; so the Page One results will contain some pretty good practitioners.
You can also use this method to check out agencies that contact you. [Especially those cold calls and emails that remind us of the Rich Uncle from Nigeria scam.] If they don’t appear on Page One or Two for the relevant searches, ask them why not. Who knows, they might have a legitimate reason or credible excuse for this. We get these unwanted solicitations all the time. So of course we ask – and almost always stump these pretenders. But a competent Texas SEO company should apply the effort necessary to rank on Page 1 or 2 for their major target keywords.
Premier Texas SEO Consultants – Semantic Advantage Inc.
Notwithstanding our good rankings, we get most of our Texas SEO business from repeat customers and referrals. These always produce the best-qualified leads and relationships. Many come from organizations already familiar with our work and value. Or they got an outstanding recommendation from a current or past customer. When we’re not doing client work, we put some effort into staying on Page One for our major keywords. But you can’t beat a great reference from a satisfied client.